The 18 Best SEO Audit Tools From Agency Experts

JetOctopus’ pricing depends on the number of pages you need to have crawled every month. The tool also allows you to set up alerts to let you know as soon as there’s an issue you need to address. And has an option to work with an expert who can provide guidance. You can use it to check if Google has indexed your pages, submit your XML sitemap to Google, and monitor your Core Web Vitals (which measure how user-friendly your site is). You can use Site Audit to crawl 100 pages per month with a free account.

SEO audit

It will also look for descriptive text on links (no “click here”). Therefore, while faceted navigation is user-friendly and beneficial for filtering specific products, it’s crucial to manage these pages to prevent the indexing of redundant content by Google. Sometimes developers won’t include all the information in the tag. After checking a URL with the Google Structured Data Tool, take a moment to read through the values to make sure everything is complete. Use the Google’s Rich Results tool to evaluate your schema markup and its eligibility to appear as a rich snippet on the SERP.

Test your website with Seobility’s SEO Checker!

Removing this content streamlines your website and allows you to focus resources on higher-performing pages, ultimately SEO Anomaly improving your site’s overall health. This involves analyzing current content for relevance, keyword usage, and overall quality. Think of it as renovating a house rather than building a new one from the ground up.

SEO audit

Understand how your URLs fit into your site’s structure and focus on your most valuable pages. Track key SEO metrics and technical insights to refine your strategy and rank higher. These Semrush SEO audit reports help monitor your website to make sure that its site health is improving and you can catch all upcoming issues before they become trouble. This report will help you find all of your internal linking issues, carefully organize your website structure, and ensure efficient PageRank distribution. Optimizing content for Large Language Models (LLMs) has become more and more important. Making content easy to understand for LLMs increases visibility.

SEO audit

Ahrefs Backlink Checker

SEO audit

One of the really helpful things about this audit tool is that it allows you to measure improvement. You can compare current and past audits, review an audit stat dashboard, and even track issue types and resolutions over time on a full-size line chart. If you want downloadable reports on your metrics, you’ll have to upgrade to the (still reasonably priced) White Label tier, which also gives you access to white-label reporting in 15 languages. And with API access and an embeddable tool, SEOptimer gives even small agencies and solo consultants access to an inclusive tool they can deploy for their own clients. Is the depth of reporting and functionality quite as robust as premium tools like Ahrefs or Semrush? I tested each of the apps on this list, and each one ticks all the boxes.

Technical SEO audit

  • We’ve tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals.
  • Keep an eye on your organic traffic in Google Search Console or Ahrefs’ Site Explorer.
  • If you find that none of your pages have structured data, that’s a strong recommendation to implement relevant schema.
  • By doing this you can gain wins and reveal an ongoing workflow to improve these elements for the search experience.

Clearscope’s primary purpose is to analyze the copy on a webpage and provide AI-assisted suggestions on improving its searchability. Check out the top SEO audit tools you can use to uncover and fix your website’s SEO issues. Indexing is the process by which search engines store webpages into their database to be retrieved when users perform searches. WebFX will identify these on-page ranking barriers and recommend the necessary changes with our SEO auditing services.

The information captured during the auditing process allows our team to make accurate, impactful recommendations for your specific website and situation. While some technical elements are required for all websites, a situational analysis should be performed at the outset of an SEO audit to hone in on areas of focus for that site. It simply takes time to uncover root causes of the issues affecting your online health.

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