A sitemap is a file containing a list of all pages on your site. Alt text (alternative text) within images is a principle of web accessibility, and is used to describe images to the visually impaired via screen readers. It’s important to have alt text descriptions so that any visually impaired person can understand what the pictures on your website depict. Not only is that a lot of links to process, but it also reads pretty unnaturally and doesn’t contain much substance (which could be considered “thin content” by Google).
- In 2010 Google announced it would use website speed as an official ranking factor.
- It shows you all of the factors featured in this article, which you can use for reference when you’re preparing content for your site.
- So even if you optimize your product page perfectly and create great content, you most probably won’t rank for the keyword “best climbing shoes”.
- Jetoctopus does a lot of on-page SEO, but what does it do best?
What are the 3 primary components of on-page optimization?
Anyone who knows anything about SEO knows that keywords are important. You have more characters to work with than a title tag, which you should use to elaborate on what the page is about. When someone performs a search, Google will return results based on what it thinks is the most relevant and provides the best answer. When you follow a typical SEO roadmap you will wind up working on optimizing both on- and off-page elements. That is how you will have the most success with your SEO strategy.
This box often draws attention from search because it stands out from the rest of the listings on the page. Google uses it to show rich results, which are a type of search results showing other details about the page, making them more engaging. These results attract more clicks and can improve your click-through rates in SERPs.
The Permanent Ranking Difference
That’s why Google takes load times into account when ranking pages in search results, and why we include page speed optimization with our on-page SEO services. When it comes to on-page SEO, keywords play a critical role in improving your online visibility. On-page SEO (also called on-site SEO) is the practice of optimizing webpages to rank higher on search engines.
If you’re unsure how to get started, we’ve built this on-page SEO Anomaly SEO checklist to help guide you. If you want to learn more about combining SEO and UX to get more people to your site, we’d advise you to look at our other articles on user experience. If you’re unfamiliar with crawlability and indexing, here’s a quick explanation of what it is and what it has to do with Google.
In this next section of the checklist, I will show you how to ensure your site loads like lightning. You’ll also see a benefit to your users because it’s easy to remember. My advice is to work through each checklist item in this section and do as much as you possibly can. Get this part right, and you’ll be fighting a much easier battle in terms of rankings. Analyse what’s ranking in the SERPs and give you specific recommendations on exactly what you’re missing. We’ve considered many things to do if you want to create SEO content, but as you may have noticed, many of these things require tools for execution.
Learn more in Google Search’s guidance about AI-generated content. This time it’s about Shopify’s URL structure, which is more restrictive than some other e-commerce/website-building platforms. Shopify only allows a single subfolder per collection or product, so you can’t add much depth to your site structure. That way, they keep tight control over the amount of thin content pages created by blog tags. So if your site isn’t search engine-friendly, you’re missing out on a ton of traffic and sales.